Phoenix FM is located in the central Victorian town of Bendigo and prides itself on being of, and for, the community. Run entirely by 100+ local volunteers, the station presents a wide range of music and talk programs that reflect the diversity of voices and interests of listeners who live in this region.
Since it started with a temporary licence in 2008, Phoenix has grown to be a much-loved local radio station broadcasting everything from music nostalgia to shows specifically targeted at Gen Z and people in the LGBTIQ+ community. In recent years, the quality and range of its programs have been recognised with awards, including for Koori Shout-Out, one of the station’s longest running programs featuring Indigenous music, news and discussions about issues relevant to Aboriginal and Torres Strait Islander peoples.
Phoenix approached us to help them fit out a second-hand van for mobile broadcasts. This was identified as an important part of their strategy to reach new and increasingly multicultural audiences, as well as making the process of doing outside broadcasts easier for volunteers.
The van has made a huge difference to our visibility around the Bendigo community and has also freed up our volunteers to do what they do best – broadcasting!