We are committed to ensuring community media has access to the technology needed to reach and grow their audiences via various platforms.
The technology projects we fund include the Multiplatform Distribution Project, Digital Radio Project, Digital Delivery Network and Radio Website Services (often referred to as elements of CBOnline).
Multiplatform Distribution Project
The Multiplatform Distribution Project will provide community media audiences with seamless, personalised digital experiences that listeners can readily access and enjoy no matter where they live, time of day or their preferred device.
This four-year project, managed by the Community Broadcasting Association of Australia (CBAA), will increase listener access to community radio content and future-proof community radio stations so they remain competitive in a disruptive media landscape. The solutions, which include a community radio aggregation app, will streamline day-to-day station operations and workflows, build online audiences, and maximise station online revenue.
The CBAA have partnered with two leading technology companies to deliver this project: Triton Digital is a global technology and services leader to the digital audio and podcast industry, and All in Media (AIM) is a worldwide supplier of smartphone apps, smart speaker integrations and broadcast systems for the radio industry.
Digital Radio Project
Digital radio sits alongside AM and FM as an alternative way for the community to listen to radio in a higher audio quality. Listening via digital continues to grow across major Australian cities.
For some community radio stations, digital radio is an opportunity to broadcast the same diverse mix of content broadcast on their usual AM or FM channel, while for others, digital is used to broadcast exclusive content that can’t be heard elsewhere.
CBF funding supports the Digital Radio Project, managed by the Community Broadcasting Association of Australia. This project helps community broadcasters in major Australian cities access the infrastructure needed to broadcast digitally. In the past year, 55 DAB+ and digital radio services were supported through the project.
Digital Delivery Network
We proudly partner with community media, investing in technology that helps stations remain relevant and operate efficiently. The Digital Delivery Network allows stations easier access to other content via satellite to include in station programming, expanding and enhancing their offering to the community.
This system simplifies the sharing of programs between stations using the Community Radio Network. This includes The Wire, a the daily current affairs program that has been broadcasting exclusively on community and Indigenous radio stations across Australia since 2004, and the Enhanced National News Project which distributes trusted news reaching a weekly audience of 1.9 million.
The Digital Delivery Network also supports the sharing of music through the Amrap program.
Radio Website Services
We understand how challenging it can be for stations to run on a shoe-string budget and always explore ways we can support stations in their day-to-day operations. The Radio Website Services project is a program that helps stations to easily build a professional and mobile-friendly website using free, pre-set templates for program guides, music playlists, audio streaming and social media feeds. Supporting stations with back-end infrastructure ensure the dedicated teams at stations can invest their time in what they do best, making good content!
”It’s so much easier for 3MDR to manage our website and get broadcasters involved more with our online presence. The program pages have really added a more personal connection with our presenters for our listeners, which has helped us build our community.” – Ren Cuttriss-Garry, 3MDR