8. Why is your project needed?

Outline why your project is important and needed.  For example, if you are asking for support to install solar power, you might say:

  • To keep broadcasting 24/7 costs can be significant, and one of the biggest budget pressures is the soaring price of electricity. The majority of community radio stations are run on little more than a ‘shoestring’ budget, relying heavily on a team of passionate volunteers.
  • The up-front costs for solar power installation would be impossible to afford without the support of external funding.
  • The installation of a solar system has the potential to save up to $XXX per year in electricity costs (which we can then put towards our efforts to connect our community) and reduce our power consumption by up to XX% (an excellent environmental example).
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