Look at your website and social media through the eyes of a donor organisation. Donors are interested in who you are and what you do. They will request a station’s details in the application process, and they will visit and consider your site and social media pages in making a funding decision. Questions to ask yourself are:
- Are your website and social media platforms easy to navigate and search?
- Do you have key information about your station published on your website?
- Are you showcasing the great work your station does to support your community? For example: Local news, emergency reporting (bushfire/floods) events listings, supporting local artists, musicians, charities, business, community and volunteer organisations, working with schools, seniors and on outdoor broadcasts are all elements to include online.