How does your need meet the organisation’s goals? For example, a Trust or Foundation’s goals may be to build social connection, increase employment opportunities and support resilience within regional communities. In your application, write about how your station currently meets each of their objectives and how funding your project will allow for you to serve your community even more effectively in these areas.
“From a donor’s perspective, organisations don’t have needs, people do. While we may view our organisation and projects as needing funds to keep providing services, donors perceive an organisation as needing funds so that we can help more people or help them more effectively.” – Bill Moritz, New Horizons Foundation