Start by researching your community. There are many free online resources you can use to build a picture of your community including the Australian Bureau of Statistics Seifa Index. Gather information on all areas that detail why your community may need support. Some categories to consider are; what is the population of your city/town and the greater area that you serve, does your region have high levels of unemployment, youth disengagement, high proportion of seniors, low median income, and high proportions of culturally/linguistically diverse people?