CBAA awarded multiplatform delivery project

September 24, 2020

Close up of an auburn-haired woman's left eye with black headphones

We’re delighted to announce that the Community Broadcasting Association of Australia (CBAA) has been awarded funding over the next four years to support multiplatform delivery of content to audiences across Australia.

This funding will enable community radio stations to provide their audiences with seamless, personalised digital experiences that listeners can access and enjoy regardless of where they live, time of day or their preferred device.

This project is significant as very few community broadcasters have the resources needed to develop or buy technologies, test potential listening markets or measure audience behaviour.

Our CEO, Jo Curtin, says, “This is an important initiative for community broadcasters as it will help bridge the gap and ensure that audiences can keep connected no matter how they choose to tune in.”

Jon Bisset, CEO of the CBAA, says that every community radio station in Australia needs to be available in the places that listeners expect – live via AM, FM and DAB+ and online, on- demand, and as podcasts.

“This project will increase listener access to community radio and future proof community radio stations to remain competitive in a disruptive media landscape. The solutions will streamline day-to-day station operations and workflows, build online audiences, and maximise station online revenue.”

The CBAA have partnered with Triton Digital, a global technology and services leader to the digital audio and podcast industry, and All in Media (AIM) , a leading supplier of smartphone apps, smart speaker integrations and broadcast systems for the radio industry worldwide.

The CBAA will launch a community radio aggregation app in the first half of 2021, along with smart speaker skills.

As the project progresses, information will be updated on the CBAA’s community radio platform webpage.